APG sound systems enhance the listening experience in various iconic locations on the Côte d'Azur, with local integrators such as PM Production (PMP) working in close collaboration with the manufacturer to guarantee smooth sound and optimal sound distribution for a demanding clientele.

Based in Villeneuve-Loubet, south of Nice, and with a secondary office in Gassin, near Saint-Tropez, PMP has supplied and installed sound systems in renowned establishments such as the La Môme restaurant in Cannes, the Café de Paris facing the port of Saint-Tropez, and the Le Nautic private beach in La Croix-Valmer, to name just a few.

Led by Alexandre Pirotte, who launched the company during his final year of school in 2017, PMP met members of the APG team at a recent edition of the JTSE trade show in Paris and was impressed – not only by the company's product range, but also by its business approach. Since then, their relationship has developed over the years, with Pirotte working closely with the APG sales engineer, Rodolphe Pirotte, based in Pau, in south-west France.

«By working with APG, we have discovered numerous similarities in our philosophy, our business approach and our pride in the quality of the products and services that we offer,» explains Pirotte.
«All the projects we have carried out with APG have been a success thanks to these shared values and the trust that APG places in its partners.»

«Proximity, both human and geographical, also facilitates excellent after-sales service,» Pirotte continues. «If there's a problem, a simple phone call is all it takes and a solution is quickly found.»

The La Môme group, which owns La Môme as well as several other establishments, has established itself as one of the leading entertainment players in Cannes. With several projects underway, including the opening of a private beach, the group called upon PMP to equip La Môme with sound systems ahead of the peak summer season.
Initially, the owners were considering using a product from a consumer manufacturer, but were convinced by a demonstration of APG loudspeakers carried out by PMP.

«Initially, the clients wanted to go with another brand, but the stated delivery time was six months,» Pirotte says. «We then gave them a demonstration of APG and they were immediately won over. Three weeks later, they had APG equipment installed.»

The Cannes Film Festival has accelerated the expansion of the La Môme group, which has gradually acquired new properties, including a Japanese cul-de-sac restaurant in Mido, and more recently, La Môka.
More recently, a shop next to the restaurant was bought to expand La Môme's dining space. This temporary area was equipped with APG loudspeakers installed by PMP.
After the summer season, a partition wall will be removed to transform the space into a larger restaurant, named La Môme Group Hot Spot. PMP will then return to recalibrate the system once construction is complete.

«We have currently installed our iS115 compact speakers and nine SPOT 2.6-i speakers in this space. They integrate perfectly into the decor and deliver exceptional sound, whether at low volume or when a DJ turns it up to liven up the evening,» explains Pirotte. «This project is ongoing; we will return at the start of the season to fine-tune and update the system.»

Pirotte points out that the installation was carried out at great speed, as the new owner wanted to fit out his space quickly in order to be able to welcome clients as soon as possible.

«I remember the calibration,» he says. «I arrived around 7:30 pm, just after the setup, and one of the waiters came over to me thinking there was a problem. He said to me: ‘Wow, the sound is incredible’ – and I replied that he could have waited for the good news, as that kind of remark is pretty rare!»

The audio system comprises two APG DA8 DSP+D amplifiers and a single 240V power supply for the amplifiers, as well as an APG IXO processor, which manages the outdoor speakers.

«There are five La Môme Group venues in this street, and the speakers in all of these rooms are interconnected via Dante,» explains Pirotte. «PMP therefore always has to provide additional speakers to integrate into the system, including for outdoor sound reinforcement.»

Although the work is not yet finished, Mike Cheikli, artistic director of the La Môme group, is delighted with the result and says he is looking forward to equipping other establishments in the group with APG solutions.

«I didn't need to push to convince our integrator PMP and Alexandre to go for high-quality sound,» he concludes. «They introduced me to an interesting alternative to consumer solutions.»